Download Cases In Health Care Marketing PDF

Rating: (1 reviews) Author: ISBN : 9780763764487 New from $38.89 Format: PDF

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Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.

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• Product Details
• Table of Contents
• Reviews

• Paperback: 244 pages
• Publisher: Jones & Bartlett Learning; 1 edition (February 26, 2010)
• Language: English
• ISBN-10: 0763764485
• ISBN-13: 978-0763764487
• Product Dimensions: 0.5 x 5.8 x 8.8 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)

Download Cases In Health Care Marketing PDF

This book was required reading in my Healthcare and Advertising class. It is a graduate-level course, and since I have already spent some time in the workforce, the cases resonated with me, even though my concentrated field is not healthcare related. I recommend this book because it encourages critical thinking for real-life events in the marketing/advertising industry that students can actually apply in their work experience.

By Lisa Giosi